Originally commissioned to represent a new chapter in the Mexico’s visual identity, GMX blends historical depth with modern clarity, offering a distinctive typographic voice that feels both grounded and expressive.
Its sharp contrast, dynamic rhythm, and sculptural details give it a strong editorial presence—ideal for branding, editorial, and cultural projects. With full support for Latin-script languages and Mexico’s Indigenous languages—developed in collaboration with the National Institute of Indigenous Languages (INALI)— GMX stands out not only for its design integrity but also for its cultural relevance, its democratic spirit and its strong typographic backbone.
Recognized with five design awards, GMX is a high-quality, versatile typeface ready to elevate contemporary projects.
Acknowledgments:
Tipos Latinos, Excelencia en tipografía, 2022, Latin America.
Tipos Latinos, Seleccionado Tipos Latinos, 2022, Latin America.
Bienal Iberoamericana de Diseño, Seleccionado, 2020, Spain.
Latin American Design Awards, LAD Plata, 2019, Latin America.
Diseña México, Premio Diseña México, 2019, México.
Credits:
Enigma: Ariadna Frausto, Alex Blanco, Alfredo Lezama, Alfredo Sherman, Chloé Etard, Guillermo de Uriarte, Héctor Gómez, Isaías Loaiza, Jaime Martínez, Jorge Martínez.
Partners: Alfonso Forssell, Carl Forssell, Juan Pablo Forssell.
INALI: Darío Ortega, Fernando Dupotex, Giovana Olivares, Luis Flores, Rogelio Hermenegildo.
Included in this font:
Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic
